GTM Advisory for
SaaS & Tech

Unlock SaaS Hypergrowth with Fractional GTM Leadership
Propelling from Launch to $1M ARR | Scaling Predictably to $10M ARR

Project
Spotlight

Situation:

Amidst the UK’s challenging competitive SaaS startup scene, a promising ConTech company focusing on sustainability sought to urgently secure crucial Series A funding to extend their cash runway and fuel grow.

Action:

We swiftly devised a dynamic go-to-market strategy to boost investor confidence and drive revenue growth. In just 7 months, we transformed their MRR from $27k to an impressive $103k. We contracted the sales cycle, by 50% to only 3 months. We delivered annual growth of 40%. We restructured key teams, secured a game-changing £1.2M enterprise deal. We also  implemented a proven consultative sales process, a sales automation tech stack. We improved pipeline visibility, accuracy, reporting and ensured the tracking of key sales metrics.

Result:

Our efforts culminated in Qflow securing a remarkable $9.1M in Series A funding ahead of time. Our strategic initiatives not only fueled immediate UK revenue growth but also positioned the company for sustained success in the US and Middle East with a rejuvenated sales team consistently surpassing targets and a framework for predictable growth based on data-driven decisions.

1
Years of
delivering
saas growth
$ 1 M OVERALL
UK, US & EMEA | ConTech | PropTech | GreenTech | ERP | EAM | Project Collaboration | BI | Data Analytics | Artificial Intelligence | Augmented Reality | CAFM
HIT $ 0 M ARR
Get to $1M ARR in <12 months | Scale to $10M
Innovative Multi-Channel GTM Strategy | Science-based Sales Process | Coaching & Development | Middle East Market Expansion
1 %+ YOY
Bridge MRR Gaps | Predicable ARR | World-Class Rev Ops Systems & Processes | KPIs & Reporting | Data-Driven Decisions |
Board & Investor Confidence

Often, technological innovations are derailed by the allure of quick fixes—such as aggressive growth hacks, relentless advertising, and excessive feature development—without identifying a proper target audience or establishing a clear path for growth. They find themselves stranded in The Chasm – a place where no clever strategy can offer salvation, highlighting the importance of thoughtful planning over chasing fleeting trends.

Our fractional leadership model empowers B2B SaaS and Tech companies to pinpoint the most promising market opportunities, identify the ideal target audience, and craft a winning go-to-market and innovation strategy tailored to dominate your chosen market. Simultaneously, we provide expert guidance on seamlessly incorporating these strategies into your existing business model.

Our frameworks and GTM strategies are proven. They have been used by the world’s leading disruptive start-ups and unicorns alike. With them, we’ve helped Founders, CEOs and Private Equity Advisors launch new products, enter new markets and accelerate market acceptance in the most competitive markets and the most challenging economic conditions.

Ideal Client Fit

FOUNDERS | CEOs | PE ADVISORS

Address revenue gaps and transform your sales performance en route to becoming the next unicorn. Our proven, innovative GTM strategy is powered by our proven-by-science SaaS sales engine. We deliver consistent and predictable revenues growth. Succeed at home and expand to the Middle East. Secure the metrics you need to go to the street for your next funding round and attract the attention of acquisitive companies.

FOUNDERS & CEOS

Get to $1M ARR in < 12 months. Then $3M ARR, then $5M within 3 years then every milestone on the road to becoming the next unicorn. We create a proven and robust sales engine and go-to-market strategy to deliver consistent and predictable revenues. Bridge revenue gaps and hit every KPI to go to the street to secure your next funding round on the best terms or ensure a timely premium exit.

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REVENUE LEADERS (CROs & VPs)

Drive scalable high-growth with a proven sales engine that will consistently deliver the revenue you commit. We will improve your sales process, coach your quota carriers and deploy our tested sales tech stack for full funnel optimisation. Secure and maintain Board confidence with greater pipeline visibility, tracking, sales metrics and reporting. Accelerate market acceptance in the UK, US and expand to the Middle East.

SALES LEADERS (CRO / VP)

Drive scalable high-growth with a proven sales engine that will consistently deliver the revenue you commit. Secure and maintain Board confidence by transforming your sales team’s performance with a winning playbooks and a robust, proven-by-science SaaS/enterprise software sales process. Trusted by top start-ups and scaleups globally. We can create and grow a revenue footprint for you in the UK, Middle East and US markets.

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Results Delivered

— How it works?

Simple Steps to Growth

Elevate from founder-led sales to sustained growth without the high cost and time of a installing a full-time leader. Revisit your existing sales strategy if you are not hitting your numbers. Discover the game-changing impact of our fractional GTM leadership for effective, results-driven SaaS sales solutions.

Ready to Start?

Ready to scale new heights with a Fractional CRO? Let’s talk about how we can tailor our leadership to fit your unique vision and revenue goals.
Contact us today for a no-obligation consultation.

All queries are replied within 24hrs.

Make a Decision
Is the status-quo acceptable? Decide. Secure consensus that an audit of the revenue function is required in order to execute a world-class transformation strategy to consistently achieve MRR and ARR targets to remain on course to realise overall revenue and growth ambitions.
1
Schedule a Meeting
Let's asses whether it makes sense for us to work together. We only work with a handful of clients each year, so we need to establish that we are a good-fit. Consider this meeting a strategic 'Discovery' session.
2
Select an Engagement Plan
Do want to Grow, Scale or are you seeking Hypergrowth? Pick one of our three engagement pathways. We are partners in your GTM journey. We will engage and align with your SLT, functional heads across Sales, Marketing, Product, Development and Commercial roles: Sales, Customer Success & Marketing.
3
Transformation Completed
Positive transformation cannot happen without executive sponsorship. You need to support us. We will unlock your revenue potential. We will devise the strategy and ensure top-tier execution. We get personally invested in your revenue transformation. We are hands-on, physically helping you close deals with urgency.
4

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