Upper STREET is one of Kuwait’s most talked-about dining hotspots, offering an upscale diner experience inspired by mid-century New York. The ambiance is set by a classic neon-lit sign, ironframed menu, and commanding red metal doors. Inside, vintage furniture, mini red and green lamps, and retrofitted corner couches create a cozy yet stylish setting. The brand was created with an illustrative direction that elegantly captures the diner look and feel. Playful illustrations are used across all print collateral, adding a unique touch to the brand’s identity.